We engineer your
A software company that engineers websites, AI agents, and the digital systems that run local businesses.
We build the software that runs your business
What we build
Everything your business needs to go digital.
One agency for the whole stack — we design and engineer it, connect it, and run it for you.
Website engineering
Fast, modern, animated websites and web apps — engineered to load instantly and turn visitors into customers.
Agentic AI
Custom AI agents that do real work in your business end-to-end — answering, qualifying, scheduling, and following up.
AI chat
A 24/7 assistant on your site that answers questions, captures leads, and books jobs while you sleep.
Appointment booking
Online scheduling wired straight into your calendar, with reminders that cut no-shows.
SEO & local search
On-page SEO and Google Business Profile work that gets you found when customers search — not buried on page two.
Google reviews
Automated review requests after every job — your 5-star count climbs and new customers trust you before they call.
Automations
Custom workflows that connect your tools and run the repetitive work — lead routing, reminders, follow-up — end to end.
CRM
One place for every customer, lead, and conversation — so nothing and no one falls through the cracks.
SMS & follow-up
Missed-call text-back, review requests, and lead nurture on autopilot — run by our SMS agents.
Motion & design
Animation and polish that make a local shop look like the biggest, most trusted name in town.
And answers
your questions
Ask anything about your pipeline, your calendar, or a customer — Friction Labs knows your business and answers instantly.
Friction Labs does
your busywork
Answering calls, texting back missed leads, requesting reviews, and booking jobs — automatically, without delay.
Friction Labs working…Conversational AI
One AI, across every channel.
Voice, text, chat, social, and email — connected to the systems your team already uses.
Turn inbound calls into booked business.
Every call answered, qualified, and moved toward a decision — in your voice, day or night.
Answer rate
100%
Answered in
4 sec
Availability
24/7
“Hi — do you have any availability this week?”
“Perfect — text me the details. Thanks.”
“We do — I can get you in Thursday at 2. Want me to lock it in?”
How Friction Labs works
Instagram DM
2 min ago
“Do you have any openings this week?”
“Yes! Thursday 2pm or Friday 10am — want me to book one?”
Answers every lead
Picks up every call, text, and DM the second it lands — so you never lose a customer to a missed message again.
Thursday, Jun 18
Sarah Miller
New consultation
Thu, Jun 18 · 2:00 PM
Books the appointment
Checks your calendar, offers real openings, and confirms the booking automatically — no back-and-forth.
Follows up until they show
Sends reminders and nudges no-shows back, so more booked jobs actually turn into paying customers.
Trusted in 100+ locations
across the Americas
From São Paulo to New Jersey, local businesses run their front desk on Friction Labs.
Onboarding
From offline to fully automated in ~2 weeks.
Discover
We map where you're losing leads and which agent moves the needle first.
Build & connect
We wire your calls, texts, DMs, calendar, and CRM into one system — done for you.
Go live
You're live in about two weeks, fully managed and hosted on our infrastructure.
Optimize
We watch the numbers, tune what's working, and add agents as you grow.
Common
questions
Both. We engineer a fast, modern, animated website and then wire the AI agents, chat, booking, and CRM directly into it — one connected system, built and run by one team.
Security & compliance
Built to be trusted.
Your data and your customers' data, protected by design — with independent audits underway.
GDPR
EU data rights — export & deletion on request
HIPAA
PHI safeguards + signed BAAs
SOC 2 Type II
Independent annual audit
ISO 27001
InfoSec management certification
In place today